Design is Everything. Everything is Design.

Jenny Beatty

This image features the work of Jenny Beatty who bridged two great passions—cycling and graphic design—by reimagining iconic works of art out of scrapped bicycle parts in a project titled 100 Hoopties.

 Each piece that Jenny recreated has played a role in shaping the designer and cyclist she became. Considering her Manhattan apartment was above a bike shop, she had an endless source of materials for her project. Jenny completed her 100 Hoopties project by recreating Design is Everything is Design, a poster created by SDCC alumni Josh Higgins and Jessica Hische as a tribute to Doyald Young. Proceeds from the original poster sales supported a design scholarship created in Doyald’s name. The San Diego City College Graphic Design Resource Room is named in honor of Doyald Young whose many contributions to our program will always be remembered.

To read more see this story written by Anne McColl: http://sandiego.aiga.org/100-hoopties-a-y-conference-story

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Ditulis oleh catatan wirausaha pada tanggal Rabu, 21 Januari 2015